We help B2B sales and marketing teams CREATE and CAPTURE more VALUE for current and future accounts.
VALUE
High acquisition costs, poor account engagement and increasing competition lead to shrinking margins and value. Our expertise in B2B marketing and strategy can help you turn these metrics around.
WE WORK WITH CORE B2B TEAMS TO SOLVE YOUR MOST CHALLENGING ISSUES
NATIONAL / KEY ACCOUNT TEAMS
We help National and Key account teams create and capture incremental value from existing accounts. We also evaluate and help create winning bids that expand "buyer" value while preserving long-term margins and brand equity.
SMB SALES and MARKETING
We help align and optimize marketing and sales resources across accounts to improve the overall value proposition and reduce acquisition costs. We also create and implement programs that increase SMB engagement and wallet-share.
MARKETING ANALYTICS
We help marketing analytics teams segment accounts based on value and re-structure resources if necessary. We also help define and validate unique value propositions by channel. Additionally, we help structure root-cause analysis to identify and mitigate SMB churn.
ENDORSEMENTS
Calie M.
Jeff has been one of the most influential leaders I have ever had the pleasure of working with. He is truly a master of his trade and ensures those around him are geared to succeed. He has a passion for what he does that is contagious and his zest for knowledge make everyday issues into exciting opportunities.
Kevin T.
Jeff is a deep-thinking strategist that is always one step ahead of the market. Jeff has the ability to understand complex market problems and build brands and products to support that audience.
Wes A.
Jeff is a top-notch executive leader who has a keen understanding of business strategy, finance, marketing and operations. In addition to his acute business acumen, the thing I always appreciated most about working with Jeff is that he doesn't play games or try to work the system in his favor. Honesty and integrity matter to him.
Cari B.
Jeff is a master of many things. He is an incredible executive gifted with leadership abilities, emotional intelligence, risk assessment, and an unbelievable ability to understand all facets of the business. Jeff has demonstrated an incredible ability of launching, growing and increasing profitability and revenue in diverse channels and brands.
MEET OUR FOUNDER
Jeff has worked as a senior leader in B2B marketing and sales for over 20 years. Prior to founding Yield Magnet, Jeff led B2B marketing teams at large international companies as well as start-ups. During these assignments, Jeff created and launched new brands, products, sales campaigns, loyalty programs, retention programs, and was the key interface for sales, operations and finance to ensure alignment and success.
Jeff has critical expertise in marketing and selling products and services to the largest national accounts (Walmart, Walgreens, Costco) as well as small independent retailers and practitioners. He has developed and deployed dozens of market research initiatives and has successfully launched many new innovation projects from concept through profitability.
Jeff has an MBA in Marketing from Southern Methodist University, and a BA in finance from BYU.
JEFF ANGERBAUER
Founder and President • Yield Magnet
CONTACT US
If you're interested in learning more about the way we work or have a business / marketing / sales problem that you think we could help you with, we'd love to hear from you.
